Atlanta Braves Holdings lets you own a slice of a ballclub

Most fans can only buy a ticket or a jersey. With Atlanta Braves Holdings, you can buy a piece of the team itself. The company split from Liberty Media in July 2023 and owns the Atlanta Braves along with the Battery Atlanta district next to their ballpark.

Where it came from

The company is new, but the team is very old. The Braves started in Boston in 1871 as the Boston Red Stockings, one of nine charter members of the first professional baseball league. The company’s 10-K says the Braves are the oldest continuously operating pro sports franchise in the U.S., and the only MLB team to field a club in every season since 1871. They moved to Milwaukee in 1953 and won the World Series there in 1957. In 1966 they moved to Atlanta.

Some important people along the way:

• Hank Aaron hit home run No. 715 in Atlanta on April 8, 1974, breaking Babe Ruth's record.
• Ted Turner bought the team in 1976 and used its games to fill airtime on his TV station, which became the TBS "Superstation." That's how the Braves earned the nickname "America's Team." In 1977, during a long losing streak, Turner named himself manager. It lasted one game before the baseball commissioner sent him back upstairs.
• Liberty Media and John Malone: Liberty took over the team in 2007. For years the team traded as a Liberty "tracking stock."
• Terry McGuirk is the company's chairman, president, and CEO today.

Atlanta Braves Holdings became its own public company on July 18, 2023, when Liberty Media split it off.

What it does now

The company owns the Braves, plus a real estate business built around them. It has two segments:

• Baseball: Revenue comes from tickets, concessions, sponsorships, premium seats, local TV and radio, and MLB's shared national deals. Since 2017 the team has played at Truist Park in Cobb County, Georgia, which has 40,700 seats. The Braves also have MLB's largest radio network, with 170 affiliate stations.
• Mixed-Use Development: The Battery Atlanta is a 2.25-million-square-foot complex next to the ballpark with shops, offices, homes, a hotel, and entertainment. It opened in 2017, and a new office building behind the stadium opened in July 2025.

Total 2025 revenue was $732.5 million, up from $662.7 million in 2024. The real estate business brought in $97.4 million of that.

There’s a TV twist, too. After its regional sports network partner stopped making payments, the team ended that deal in January 2026. In February 2026 it announced BravesVision, a TV network the team owns and runs itself.

Which ticker?

There are three share classes, and the difference is votes:

• BATRA (Nasdaq): Series A, one vote per share
• BATRK (Nasdaq): Series C, no votes, except when Nevada law requires them
• BATRB (OTC): Series B, ten votes per share

Those ten-vote B shares matter a lot. In 2024, John Malone gave Terry McGuirk a proxy over his B shares, which represented 44% of the company’s voting power at the time. MLB rules also limit how much of the stock any one investor can own.

Not investment advice. Just a chance to own a sliver of a 155-year-old team.

Source: The Washington Post